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International business and go to market strategies

For many companies globalization and international expansion is necessary. But it can also be complicated when you look at the wide range of regulations, investment climates, cost levels and business cultures. BCI Global develops successful international and go to market strategies for our clients, where turnover, market share and efficiency play a major role. These strategies relate to business plans for products and services as well as the location of sales and back offices, distribution centers, factories, etcetera.

Business development challenges

Is your company:

  • looking for start-up or expansion options into the European market?
  • needing to assess what are the costs and benefits of the routes that can be taken?
  • analysing what promising markets and countries are for your products/services?
  • considering to set-up sales offices or appoint representatives?

Buck Consultants International can support you with:

  • Dedicated market research and industry analysis, directed at sales volumes, market shares, product pricing, etc.
  • Competitor analysis and assessment of international business climates
  • Development and assessment of start-up strategies and roll-out scenarios (cost-benefit evaluation). Typical elements to include:
    • which products/services to sell in what countries?
    • what channels to use (direct/indirect?)
    • do we need own offices?
    • what activities to oursource?
  • Compilation of European Business Plans that serves as guideline in realisation


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