Marketing

Buck Consultants International helps to identify selling points following a thorough analysis of the competition and target groups and an evaluation of product/market combinations. The result is a clear picture of target groups and market opportunities, accurate positioning and a hands-on marketing plan.

Your questions:

• Who are the potential buyers or lessees of my property?
• What is the best way to position my real estate?
• What are the main factors in marketing my product?

• Identifying the optimal selling-points of the product
• Detailed analysis of competitive products and target groups
• Assessment of product-market combinations

• Clear insight in target groups and market opportunities
• Competitive positioning and branding
• Hands-on marketing plan

• Aventis: Marketing strategy Hoechst Industrial Park Frankfurt
• City of Duisburg: Targeting logistics companies
• City of Utrecht: The Utrecht Station Area
• Economic Development Agency North-Rhine Westphalia: Dutch Institutional Investors and German Real Estate Projects
• EMMTEC: Marketing strategy business park
• High Tech Campus Eindhoven: International marketing strategy
• Stockley Park Consortium: Marketing plan Stockley park
• Vienna International Airport: Marketing plan Vienna Airport Business Park

• Strategies for attracting and retaining companies