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Marketing

Buck Consultants International helps to identify selling points following a thorough analysis of the competition and target groups and an evaluation of product/market combinations. The result is a clear picture of target groups and market opportunities, accurate positioning and a hands-on marketing plan.

Your questions:

  • Who are the potential buyers or lessees of my property?
  • What is the best way to position my real estate?
  • What are the main factors in marketing my product?

Our approach included:
  • Identifying the optimal selling-points of the product
  • Detailed analysis of competitive products and target groups
  • Assessment of product-market combinations

Results:
  • Clear insight in target groups and market opportunities
  • Competitive positioning and branding
  • Hands-on marketing plan

Examples:
  • Aventis: Marketing strategy Hoechst Industrial Park Frankfurt
  • City of Duisburg: Targeting logistics companies
  • City of Utrecht: The Utrecht Station Area
  • Economic Development Agency North-Rhine Westphalia: Dutch Institutional Investors and German Real Estate Projects
  • EMMTEC: Marketing strategy business park
  • High Tech Campus Eindhoven: International marketing strategy
  • Stockley Park Consortium: Marketing plan Stockley park
  • Vienna International Airport: Marketing plan Vienna Airport Business Park
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