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Strategies for attracting and retaining companies



For many companies the whole world is their marketplace. This means that companies are less tied to a particular location and are therefore optimising their location strategy. The rise of Central and Eastern Europe, India and China illustrates this process. So regions are compelled to perform based on well thought-out strategies in an increasingly competitive environment. Buck Consultants International’s package of services for municipalities, regions, economic development agencies and national governments includes strategy formulation, development of marketing and acquisition plans and support activities for attracting and retaining local and foreign investors. These in turn may include target group selection, benchmarking, preparation of marketing plans and analysis of location decisions.

Why should regions attract inward investments?



Conclusion: (foreign) investments add value to the economic development of regions.

Main challenges for regions

The economic environment is changing rapidly. Globalization, internet, fast integration of IT systems and changing company goals (from profit optimisation to market capitalisation) influence the way companies are doing business worldwide. Therefore, it also has a direct impact on location preferences for various types of investment projects.

Companies become more demanding and want to be serviced at a high standard. This requires a thorough knowledge of your product; acting as a one-stop-shop and positioning yourself as a solution provider. This asks for more professionalism of Economic Development Agencies (EDAs).


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