13 July 2026
The AI Paradox in Supply Chain: Why Strategy Alone Is Not Enough
How can supply chain leaders turn AI ambition into measurable operational value?
AI investment in supply chain is rising fast. Boardrooms are talking about autonomous planning, agentic AI, predictive decision-making and digital control towers. Yet many organizations are still stuck in the same place: strong ambition, promising pilots and limited enterprise-scale value. That gap is the central story of a recent webinar of BCI.
It is not a story about whether AI matters. It clearly does. It is a story about how companies choose to turn AI ambition into operational impact. In particular, the webinar contrasts two representative journeys from two different markets. One company chose to build much of the capability internally, investing in its own data science teams, internal product capability and AI-enabled ways of working. The other company chose a more accelerated route, adopting an off-the-shelf solution as part of its digital roadmap and focusing its energy on implementation, adoption and business value.
Both paths can work. Both also expose the same truth: AI does not create value simply because it is deployed. It creates value only when it is embedded into decisions, processes, governance and measurable outcomes.
Read the whole article on How can supply chain leaders turn AI ambition into measurable operational value? here
More information on our recent webinar: ‘De-mystifying the AI hype for supply chain - The What and The How - Learn from real life case studies on HOW to accelerate your AI adoption’ is available via: De-mystifying the AI hype for supply chain. Here you can also request a personal copy of the presentation.
If you want to have a one-on-one discussion on what this all means for you, your company and your supply chain please don’t hesitate to contact:
- Patrick Haex, Managing Partner, contact Patrick at patrick.haex@bciglobal.com
- Frank Hofstee, Partner, contact Frank at frank.hofstee@bciglobal.com