The myths and realities of Supply Chain Orchestration - Lessons Learned by Assa Abloy & Philip Morris

September 2025: Are you (still) concerned about supply chain visibility? Are you thinking about implementing a Control Tower or do you have one in place? Think again as the near future will be about supply chain orchestration and migrating control towers into true decision based supply chain command centers. Is this myth or reality? How do you start and reap the real benefits? Feel free to request access to BCI’s webinar presentation with supply chain executives from Assa Abloy and Philip Morris providing their lessons on their journey towards supply orchestration.

This presentation covers:

• Need for supply chain orchestration – why and why now?
• Evolution of control towers towards command centers
• Operating models and related technology landscape
• Roadmap for implementation
• Case study of Philip Morris
• Case study of Assa Abloy

Presenters and experts during the live webinar:

• Danny van der Ster, Vice President & Head of Logistics at Assa Abloy
• Massimo Valvassori, Director Warehousing, Logistics & B2C at Philip Morris (PMI)
• Patrick Haex, Managing Partner at BCI Global will be the webinar moderator
• Robert Wieggers, Principal Consultant at BCI Global and subject matter expert in transport management and End-to-End solutions

More information contact one of our related contacts below.